Larry is a Atlanta-based Senior Writer/Producer with over 20 years experience in marketing and advertising. He has an extensive background writing and producing television, radio and print advertising, as well as various types of web content.
Larry began his professional career as an art director for advertising agencies in Atlanta, working on campaigns for national clients such as Papa John’s Pizza, Crystal Springs Water and MacGregor Golf. Years later, when he joined the world of sports marketing, developing concepts for advertising and promotions, he realized the writing side of the creative process was what he longed to do. And the timing could not have been better – a writer/producer position opened up at Cartoon Network, and it was an opportunity that was too good to pass up.
Larry spent the next five years creating award-winning advertising and marketing for Cartoon Network, having the opportunity to work on animated music videos, online games and promotional spots for the network itself.
In 2009, Larry decided to go to work for himself, and became a independent writer, opening up opportunities in many different arenas. He now manages a variety of creative projects, ranging from conceptualizing, writing and producing national broadcast and print campaigns, to creating brand identities and marketing initiatives for companies large and small.